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BAMBU – Business-As-Might-Be-Usual
The basic orientation of the BAMBU is improving the standard of living, with a strong emphasis on income and employment, but also including security and a healthy environment (relation to SRES: for climate probably A2, but not an A2 world as described by the IPCC, so also for emissions something different).
The policy strategy aims to reconcile environmental and economic objectives through efficiency improvements and instead to seek and realise the potential synergies between economic development and protection of the environment. In this way, structural change is sought to be directed in a way which accommodates economic growth, high employment levels, social cohesion and protection of the environment. In the EU, "the underlying idea of [the]
To enhance efficiency, competition and the increasing volumes of international trade, financial flows and other elements of globalisation are welcome, but a certain social and environmental framing is considered necessary. With respect to this, a balance of power must be sought between national and international institutions, e.g. within the EU and in its external relations. At the European level, better policy co-ordination will be pursued, but without extending the competencies of the European institutions. At the national level, competition is stimulated by deregulation and privatisation except in "strategic areas". Science and technology are considered to be the main drivers for competitive advantage as well as for environmentally benign processes of production and consumption, hence the emphasis on new technology developments. Internationally, free trade in particular in services is promoted, with a strong emphasis on the protection of intellectual property rights.
The public attitude is characterised by a mix of orientations for the private and the public good, by egoistic and social behaviour, by environmental and social consciousness and selfish lifestyles