Innovation Ideas/Diamonds

Looking back for a brighter future (UU)

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Innovation Profile

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short description

If you want to go somewhere on a trip, you often think of the
destination and what you would like to undertake. The second question usually addresses how you can get there: by bus, plane, lifts, etc. Past experiences play a major role in these thoughts: where have you been, how was it then, which travel agents have already been used? etc.

Within the context of sustainability, ie Corporate Sustainability, the identification of possible destinations and means of transport for many companies is more difficult. This is mainly because companies are still unclear about the concept of sustainability and what it can do for them. In this study, together with the companies we define sustainability and look back at how sustainability in the past has been an advantage or disadvantage in their operations. This knowledge and experience helps companies  to formulate a better vision and strategy for sustainability within the business.

campus full address
Utrecht University Heidelberglaan 2 3584 CS Utrecht The Netherlands
country
Netherlands
contact person/researcher/expert
Sjors Witjes
key words
sustainability, transportation, business, corporate
creator of profile
Martine van der Woude
email contact person
m.vanderwoude@uu.nl
institution(s)
USI
visibility of the part "ii innovation profile"
Public
origins of the idea
Research institution, Private Sector Company, User Driven (in market), Educational institutions
spatial scale
Single Spot
primary use of project
Commercial
sectors of innovation
Air, Energy, Assets
upscaling potential
Neighbouring Science/Technology Parc or campus
type of innovation
Adaption to climate change, Transport, mobility and Logistics, Behavioural / Socio-economic
innovation status
Concepts/Ideas/Designs
time to market
1 – 2 years