Innovation Ideas/Diamonds
Looking back for a brighter future (UU)
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If you want to go somewhere on a trip, you often think of the
destination and what you would like to undertake. The second question usually addresses how you can get there: by bus, plane, lifts, etc. Past experiences play a major role in these thoughts: where have you been, how was it then, which travel agents have already been used? etc.
Within the context of sustainability, ie Corporate Sustainability, the identification of possible destinations and means of transport for many companies is more difficult. This is mainly because companies are still unclear about the concept of sustainability and what it can do for them. In this study, together with the companies we define sustainability and look back at how sustainability in the past has been an advantage or disadvantage in their operations. This knowledge and experience helps companies to formulate a better vision and strategy for sustainability within the business.