Borislav ANTONOV graduated from INSEEC Business School in International Business Strategy. Very early during his studies, he became interested in helping integrate sustainable development into core business strategy. He thus finished a Sustainability Minor at the Copenhagen Business School in Denmark and subsequently worked as a consultant in sustainable development on behalf of large French companies. Member of Net Impact, an international nonprofit inspiring, educating, and equipping individuals to use the power of business to create a more socially and environmentally sustainable world, Borislav is Chair of the Net Impact Paris Professional Chapter. Along with sustainable mobility, his interests include macro-trends in sustainability but also education on sustainable development. Borislav has managed the "Trend Antenna" project, an innovative partnership bringing together the Reeds laboratory, the Continental High Tech Low Cost Chair as well as students from UVSQ and aiming to contribute to tomorrow’s intelligent mobility solutions. Since January 2013, Borislav is a PhD Fellow with the VéDéCoM Institute, a public-private partnership aiming to help emerge tomorrow’s individual mobility systems. His research concentrates on the economic, ecological and social stakes of new fleets of shared-use electric and connected vehicles for local authorities.